Modern Shopify stores are no longer built only around products, prices, and orders. Today’s eCommerce businesses manage large amounts of custom information that helps create better customer experiences, smarter operations, and more personalized storefronts. This is where Shopify metafields have become extremely important. Metafields allow businesses to store additional product, customer, collection, and order information…
Modern Shopify businesses generate massive amounts of business data every single day. Every customer interaction, order, product update, inventory movement, refund, and marketing campaign creates valuable information that helps businesses understand performance and improve operations. As eCommerce stores grow, managing this information manually becomes increasingly difficult. Many businesses still rely on repetitive workflows such as:…
In the world of eCommerce, data is one of the most valuable assets a business can use for growth. Every action inside a Shopify store—product views, customer visits, orders, refunds, abandoned carts, and repeat purchases—creates useful information. This data helps businesses understand performance, improve customer experience, and make better strategic decisions. However, the challenge is…
